But I have. I refer you to the proper formula of panegyric, which requires the author to introduce illustrations, and depends mainly on their goodness for success. Now this goodness is shown not when the illustration is just like the thing illustrated, nor yet when it is inferior, but when it is as high above it as may be. If in praising a dog one should remark that it was bigger than a fox or a cat, would you regard him as a skilful
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panegyrist? certainly not. Or if he calls it the equal of a wolf, he has not made very much of it so either. Where is the right thing to be found? why, in likening the dog’s size and spirit to the lion’s. So the poet who would praise Orion’s dog called it the lion-queller. There you have the perfect panegyric of the dog. Or take Milo of Croton, Glaucus of Carystus, or Polydamas; to say of them by way of panegyric that each of them was stronger than a woman would be to make oneself a laughing-stock; one man instead of the woman would not much mend matters, But what, pray, does a famous poet make of Glaucus?—
To match those hands not e’en the might Of Pollux’ self had dared; Alcmena’s son, that iron wight, Had shrunk— See what Gods he equals him to, or rather what Gods he puts him above. And Glaucus took no exception to being praised at the expense of his art’s patron deities; nor yet did they send any judgement on athlete or poet for irreverence; both continued to be honoured in Greece, one for his might, and the other for this even more than for his other odes. Do not be surprised, then, that when I wished to conform to the canons of my art and find an illustration, I took an exalted one, as reason was that I should.
You used the word flattery. To dislike those who practise it is only what you should do, and I honour you for it. But I would have you distinguish between panegyric proper and the flatterer’s exaggeration of it. The flatterer praises for selfish ends, cares little for truth, and makes it his business to magnify indiscriminately; most of his effects consist in lying additions of his own; he thinks nothing of making Thersites handsomer than Achilles, or telling Nestor he is younger than any of the host; he will swear Croesus’s son hears better than Melampus,
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and give Phineus better sight than Lynceus, if he sees his way to a profit on the lie. But the panegyrist pure and simple, instead of lying outright, or inventing a quality that does not exist, takes the virtues his subject really does possess, though possibly not in large measure, and makes the most of them. The horse is really distinguished among the animals we know for light-footed speed; well, in praising a horse, he will hazard:
The corn-stalks brake not 'neath his airy tread. He will not be frightened of ‘whirlwind-footed steeds.’ If his theme is a noble house, with everything handsome about it,
Zeus on Olympus dwells in such a home, we shall be told. But your flatterer would use that line about the swineherd’s hovel, if he saw a chance of getting anything out of the swineherd. Demetrius Poliorcetes had a flatterer called Cynaethus who, when he was gravelled for lack of matter, found some in a cough that troubled his patron—he cleared his throat so musically!