De Se Ipsum Citra Invidiam Laudando

But this may very profitably be learned therein, that, delicately tempering the encomiums of his auditors with the things relating to himself, he secures himself from being liable to envy, nor becomes suspected of self-love. There he relates in what manner the Athenians behaved themselves to the Euboeans, in what manner to the Thebans, and what benefits they conferred upon those of Byzantium and Chersonesus; in all which he confesses his part was only that of their minister or steward. Thus by a rhetorical deceit, he finely and insensibly instils his own praises into his hearers, who pleasingly hang upon his words, and rejoice at the commemoration of those worthy deeds. Now this joy is immediately seconded by admiration, and admiration is succeeded by a liking and love of that person who so wisely administered the affairs. This Epaminondas seems to have considered, when reviled by Meneclidas, as though he had an higher opinion of himself than ever Agamemnon had. If it be so, says he, Thebans, ’tis you have puffed me up; you, by whose help alone I overthrew the Lacedaemonian empire in one day.

But since for the most part men are exceedingly displeased with those who are the trumpeters of their own fame, but if they sound forth another’s, are delighted and give them cheerful acclamations; it is hence grown a frequent custom amongst orators, by a seasonable extolling those who have like purposes, actions, and manner of life with theirs, to assure and wheedle over the auditory to themselves. For the hearers know that, though the panegyrist solemnizes another’s worth, he has yet the same endowments of virtue, so that his encomiums will redound