To Nicocles

In all your actions remember that you are a king, and take care never to do anything which is beneath the dignity of your station. Do not suffer your life to be at once wholly blotted out, but since you were allotted a perishable body, seek to leave behind an imperishable memorial of your soul.[*](Cf. Isoc. 5.134; Isoc. 1.39 and note.)

Make it your practice to talk of things that are good and honorable, that your thoughts may through habit come to be like your words. Whatever seems to you upon careful thought to be the best course, put this into effect. If there are men whose reputations you envy, imitate their deeds. Whatever advice you would give to your children, consent to follow it yourself. Make use of the precepts which I have given you or else seek better counsel.

Regard as wise men, not those who dispute subtly about trifling matters, but those who speak well on the great issues;[*](Cf. Isoc. 4.188-189 and note.) and not those who, being themselves in sorry straits, hold forth to others the promise of a prosperous fortune, but those who, while making modest claims for themselves, are able to deal with both affairs and men, and are not upset by the vicissitudes of existence, but have learned to bear moderately and bravely both the good and the evil chances of life.[*](Cf. Isoc. 1.42 and note.)

And do not be surprised that in what I have said there are many things which you know as well as I. This is not from inadvertence on my part, for I have realized all along that among so great a multitude both of mankind in general and of their rulers there are some who have uttered one or another of these precepts, some who have heard them, some who have observed other people put them into practice, and some who are carrying them out in their own lives.

But the truth is that in discourses of this sort we should not seek novelties, for in these discourses it is not possible to say what is paradoxical or incredible or outside the circle of accepted belief; but, rather, we should regard that man as the most accomplished in this field who can collect the greatest number of ideas scattered among the thoughts of all the rest and present them in the best form.

Moreover, this has been clear to me from the first, that while all men think that those compositions, whether in verse or prose, are the most useful which counsel us how to live, yet it is certainly not to them that they listen with greatest pleasure; nay, they feel about these just as they feel about the people who admonish them; for while they praise the latter, they choose for associates[*](Cf. Isoc. 1.45.) those who share in, and not those who would dissuade them from, their faults.

As a case in point, one might cite the poetry of Hesiod and Theognis and Phocylides;[*](Theognis and Phocylides (middle of sixth century) were the leading gnomic poets. Theognis was used in the schools, and we have over a thousand of his verses. Phocylides survives in but a few fragments. Hesiod is classed with them because in his epic The Works and Days are scattered many maxims.) for these, they say, have proved the best counsellors for human conduct; but in spite of what they say, people prefer to occupy themselves with each other's follies rather than with the admonitions of these teachers.

And, again, if one were to make a selection from the leading poets of their maxims, as we call them, into which they have put their best thought, men would show a similar attitude toward them also; for they would lend a readier ear to the cheapest comedy[*](Isocrates had a poor opinion of comedy, himself having been subjected to its licence. Cf. Isoc. 8.14.) than to the creations of such finished art. Yet why should I spend time in giving single instances?

For if we are willing to survey human nature as a whole, we shall find that the majority of men do not take pleasure in the food[*](Cf. Isoc. 1.45.) that is the most wholesome, nor in the pursuits that are the most honorable, nor in the actions that are the noblest, nor in the creatures that are the most useful, but that they have tastes which are in every way contrary to their best interests, while they view those who have some regard for their duty as men of austere and laborious lives.

How, then, can one advise or teach or say anything of profit and yet please such people? For, besides what I have said of them, they look upon men of wisdom with suspicion, while they regard men of no understanding as open and sincere; and they so shun the verities of life that they do not even know their own interests: nay, it irks them to take account of their own business and it delights them to discuss the business of others;

and they would rather be ill in body than exert the soul and give thought to anything in the line of duty. Observe them when they are in each other's company, and you will find them giving and taking abuse; observe them when they are by themselves, and you will find them occupied, not with plans, but with idle dreams. I am, however, speaking now not of all, but of those only who are open to the charges I have made.

This much, however, is clear, that those who aim to write anything in verse or prose which will make a popular appeal should seek out, not the most profitable discourses, but those which most abound in fictions; for the ear delights in these just as the eye delights in games and contests. Wherefore we may well admire the poet Homer and the first inventors of tragedy, seeing that they, with true insight into human nature, have embodied both kinds of pleasure in their poetry;