Institutio Oratoria

Some again may be praised because they were born immortal, others because they won immortality by their valour, a theme which the piety of our sovereign has made the glory even of these present times. [*](sc. by Donitian's deification of his father Vespasian and his brother Titus. )

There is greater variety required in the praise of men. In the first place there is a distinction to be made as regards time between the period in which the objects of our praise lived and the time preceding their birth; and further, in the case of the dead, we must also distinguish the period following their death. With regard to things preceding a man's birth, there are his country, his parents and his ancestors, a theme which may be handled in two ways. For either it will be creditable to the objects of our praise not to have fallen short of the fair fame of their country and of their sires or to have ennobled a humble origin by the glory of their achievements.

Other topics to be drawn from the period preceding their birth will have reference to omens or prophecies foretelling their future greatness, such as the oracle which is said to have foretold that the son of Thetis would be greater than his father.

of the individual himself will be based on his character, his physical endowments and external circumstances. Physical and accidental advantages provide a comparatively unimportant theme, which requires variety of treatment. At times for instance

Fortune too may confer dignity as in the case of kings and princes (for they have a fairer field for the display of their excellences) but on the other hand the glory of good deeds may be enhanced by the smallness of their resources. Moreover the praise awarded to external and accidental advantages is given, not to their possession, but to their honourable employment.

For wealth and power and influence, since they are the sources of strength, are the surest test of character for good or evil; they make us better or they make us worse.

Praise awarded to character is always just, but may be given in various ways. It has sometimes proved the more effective course to trace a man's life and deeds in due chronological order, praising his natural gifts as a child, then his progress at school, and finally the whole course of his life, including words as well as deeds. At times on the other hand it is well to divide our praises, dealing separately with the various virtues, fortitude, justice, self-control and the rest of them and to assign to each virtue the deeds performed under its influence.

We shall have to decide which of these two methods will be the more serviceable, according to the nature of the subject; but we must bear in mind the fact that what most pleases an audience is the celebration of deeds which our hero was the first or only man or at any rate one of the very few to perform: and to these we must add any other achievements which surpassed hope or

It is not always possible to deal with the time subsequent to our hero's death: this is due not merely to the fact that we sometimes praise him, while still alive, but also that there are but few occasions when we have a chance to celebrate the award of divine honours, posthumous votes of thanks, or statues erected at the public expense.

Among such themes of panegyric I would mention monuments of genius that have stood the test of time. For some great men like Menander have received ampler justice from the verdict of posterity than from that of their own age. Children reflect glory on their parents, cities on their founders, laws on those who made them, arts on their inventors and institutions on those that first introduced them; for instance Numa first laid down rules for the worship of the gods, and Publicola first ordered that the lictors' rods should be lowered in salutation to the people.

The same method will be applied to denunciations as well, but with a view to opposite effects. For humble origin has been a reproach to many, while in some cases distinction has merely served to increase the notoriety and unpopularity of vices. In regard to some persons, as in the story of Paris, it has been predicted that they would be the cause of destruction to many, some like Thersites and Irus have been despised for their poverty and mean appearance, others have been loathed because their natural advantages were nullified by their vices: the poets for instance tell us that Nireus [*](the handsomest warrior among the Greeks of Troy.) was a coward and Pleisthenes [*](Son of Atreus: the allusion is not known.) a debauchee.

The mind too has as

The vices of the children bring hatred on their parents; founders of cities are detested for concentrating a race which is a curse to others, as for example the founder of the Jewish superstition; [*](Moses.) the laws of Gracchus are hated, and we abhor any loathsome example of vice that has been handed down to posterity, such as the criminal form of lust which a Persian is said to have been the first to practise on a woman of Samos.

And even in the case of the living the judgment of mankind serves as a proof of their character, and the fairness or foulness of their fame proves the orator's praise or blame to be true.

Aristotle [*](Rhet. i. 9. ) however thinks that the place and subject of panegyrics or denunciations make a very considerable difference. For much depends on the character of the audience and the generally received opinion, if they are to believe that the virtues of which they approve are pre-eminently characteristic of the person praised and the vices which they hate of the person denounced. For there can be little doubt as to the attitude of the audience, if that attitude is already determined prior to the delivery of the speech.

It will be wise too for him to insert some words of praise for his audience, since this will secure their good will, and wherever it is possible this should be done in such a manner as to advance his case. Literature

Similar differences of opinion are found in individuals. A judge is most favourable to the orator whose views he thinks identical with his own. Aristotle also urges a point, which at a later date Cornelius Celsus emphasised almost to excess, to the effect that, since the boundary between vice and virtue is often ill-defined, it is desirable to use words that swerve a little from the actual truth, calling a rash man brave, a prodigal generous, a mean man thrifty; or the process may, if necessary, be reversed. But this the ideal orator, that is to say a good man, will never do, unless perhaps he is led to do so by consideration for the public interest.

Cities are praised after the same fashion as men. The founder takes the place of the parent, and antiquity carries great authority, as for instance in the case of those whose inhabitants are said to be sprung from the soil. The virtues and vices revealed by their deeds are the same as in private individuals. The advantages arising from site or fortifications are however peculiar to cities. Their citizens enhance their fame just as children bring honour to their parents.

Praise too may be awarded to public works, in connexion with which their magnificence, utility, beauty and the architect or artist must be given due consideration. Temples for instance will be praised for their magnificence, walls for

Again praise in general terms may be awarded to noble sayings or deeds. Finally things of every kind may be praised. Panegyrics have been composed on sleep and death, and physicians have written eulogies on certain kinds of food. While therefore I do not agree that panegyric concerns only questions regarding what is honourable, I do think that it comes as a rule under the heading of quality, although all three bases [*]( Quality, conjecture, definition. See chap. vi. for explanation of this term. ) may he involved in Panegyric and it was observed by Cicero [*](Top. xxv. 94. ) that all were actually used by Gaius Caesar in his denunciation of Cato. But panegyric is akin to deliberative oratory inasmuch as the same things are usually praised in the former as are advised in the latter.