Institutio Oratoria
Quintilian
Quintilian. Institutio Oratoria, Volume 1-4. Butler, Harold Edgeworth, translator. Cambridge, Mass; London: Harvard University Press, William Heinemann Ltd., 1920-1922.
The deliberative department of oratory (also called the
In addressing the senate or the people the same methods apply as in the law courts, and we must aim as a rule at acquiring the goodwill of our audience. This need cause no surprise, since even in panegyric we seek to win the favour of our hearers when our aim is praise pure and simple, and not the acquisition of any advantage. Aristotle, [*](Rhet. iii. 14 )
it is true, holds, not without reason, that in deliberative speeches we may often begin with a reference either to ourselves or to our opponent, borrowing this practice from forensic oratory, and sometimes producing the impression that the subject is of greater or less importance than it actually is. On the other hand he thinks that in demonstrative oratory the exordium may be treated with the utmost freedom,
since it is sometimes drawn from irrelevant material, as for example in Isocrates' Praise of Helen, [*]( The speech opens with a disquisition on the absurd and trivial nature of much that is contained in the speeches of sophists and rhetoricians. ) or from something akin to the subject, as for instance in the Panegyricus of the same author, when he complains that more honour is given to physical than to moral excellence, or as Gorgias in his speech delivered at the Olympic games praises the founders of the great national games. Sallust seems
But it is time for me to return to deliberative oratory in which, even when we introduce an exordium, we must content ourselves with a brief prelude, which may amount to no more than a mere heading. As regards the statement of facts, this is never required in speeches on private subjects, at least as regards the subject on which an opinion has to be given, because everyone is acquainted with the question at issue.