Institutio Oratoria

My own view, however, is that the difference between the two styles is attributable to the character both of the orators and the audiences whom they addressed: the Athenians, with their polish and refinement, refused to tolerate emptiness and redundance, while the Asiatics, being naturally given to bombast and ostentation, were puffed up with a passion for a more vainglorious style of eloquence.