Institutio Oratoria

VII. I will begin with the class of causes which are concerned with praise and blame. This class appears to have been entirely divorced by Aristotle, [*](Rhet. 1358 b. 2. ) and following him by Theophrastus, from the practical side of oratory (which they call πραγματικῇ, ) and to have been reserved solely for the delectation of audiences, which indeed is shown to be its peculiar function by its name, which implies display. [*](sc.ἐπιδεικτική.)

Roman usage on the other hand has given it a place in the practical tasks of life. For funeral orations are often imposed as a duty on persons holding public office, or entrusted to magistrates by decree of the senate. Again the award of praise or blame to a witness may carry weight in the courts, while it is also a recognised practice to produce persons to praise the character of the accused. Further the published speeches of Cicero directed against his rivals in the election to the consulship, [*]( The speech was known as in Toga Candida. Only fragments survive. ) and against Lucius Piso, Clodius and Curio, [*]( The in Pisonem survives, the in Clodium et Curionem, to which he refers again (v. x. 92), is lost. ) are full of denunciation, and were notwithstanding delivered in the senate as formal expressions of opinion in the course of debate.

I do not deny that some compositions of this kind are composed solely with a view to display, as, for instance, panegyrics of gods and heroes of the past, a consideration which provides the solution of a question which I discussed a little while back, [*](III. v. 3.) and proves that those are wrong who hold that an orator will never speak on a subject unless it involves some problem.

But what problem is involved by the praise of Jupiter Capitolinus, a stock theme of the sacred Capitoline contest, [*]( The quinquennial contest in honour of Jupiter Capitolinus, founded by Domitian in 86. ) which is undoubtedly treated in regular rhetorical form?

For instance, a speaker who tells how Romulus was the son of Mars and reared by the she-wolf, will offer as proofs of his divine origin the facts that when thrown into a running stream he escaped drowning, that all his achievements were such as to make it credible that he was the offspring of the god of battles, and that his contemporaries unquestionably believed that he was translated to heaven.

Some arguments will even wear a certain semblance of defence: for example, if the orator is speaking in praise of Hercules, he will find excuses for his hero having changed raiment with the Queen of Lydia and submitted to the tasks which legend tells us she imposed upon him. The proper function however of panegyric is to amplify and embellish its themes. This form of oratory is directed in the main to the praise of gods and men, but may occasionally be applied to the praise of animals or even of inanimate objects.

In praising the gods our first step will be to express our veneration of the majesty of their nature in general terms. next we shall proceed to praise the special power of the individual god and the discoveries whereby he has benefited the human race.

For example, in the case of Jupiter, we shall extol his power as manifested in the governance of all things, with Mars we shall praise his power in war, with Neptune his power over the sea; as regards inventions we shall celebrate Minerva's discovery of the arts, Mercury's discovery of letters, Apollo's of medicine, Ceres' of the fruits of the earth, Bacchus'

Some again may be praised because they were born immortal, others because they won immortality by their valour, a theme which the piety of our sovereign has made the glory even of these present times. [*](sc. by Donitian's deification of his father Vespasian and his brother Titus. )

There is greater variety required in the praise of men. In the first place there is a distinction to be made as regards time between the period in which the objects of our praise lived and the time preceding their birth; and further, in the case of the dead, we must also distinguish the period following their death. With regard to things preceding a man's birth, there are his country, his parents and his ancestors, a theme which may be handled in two ways. For either it will be creditable to the objects of our praise not to have fallen short of the fair fame of their country and of their sires or to have ennobled a humble origin by the glory of their achievements.

Other topics to be drawn from the period preceding their birth will have reference to omens or prophecies foretelling their future greatness, such as the oracle which is said to have foretold that the son of Thetis would be greater than his father.

of the individual himself will be based on his character, his physical endowments and external circumstances. Physical and accidental advantages provide a comparatively unimportant theme, which requires variety of treatment. At times for instance

Fortune too may confer dignity as in the case of kings and princes (for they have a fairer field for the display of their excellences) but on the other hand the glory of good deeds may be enhanced by the smallness of their resources. Moreover the praise awarded to external and accidental advantages is given, not to their possession, but to their honourable employment.

For wealth and power and influence, since they are the sources of strength, are the surest test of character for good or evil; they make us better or they make us worse.

Praise awarded to character is always just, but may be given in various ways. It has sometimes proved the more effective course to trace a man's life and deeds in due chronological order, praising his natural gifts as a child, then his progress at school, and finally the whole course of his life, including words as well as deeds. At times on the other hand it is well to divide our praises, dealing separately with the various virtues, fortitude, justice, self-control and the rest of them and to assign to each virtue the deeds performed under its influence.

We shall have to decide which of these two methods will be the more serviceable, according to the nature of the subject; but we must bear in mind the fact that what most pleases an audience is the celebration of deeds which our hero was the first or only man or at any rate one of the very few to perform: and to these we must add any other achievements which surpassed hope or

It is not always possible to deal with the time subsequent to our hero's death: this is due not merely to the fact that we sometimes praise him, while still alive, but also that there are but few occasions when we have a chance to celebrate the award of divine honours, posthumous votes of thanks, or statues erected at the public expense.

Among such themes of panegyric I would mention monuments of genius that have stood the test of time. For some great men like Menander have received ampler justice from the verdict of posterity than from that of their own age. Children reflect glory on their parents, cities on their founders, laws on those who made them, arts on their inventors and institutions on those that first introduced them; for instance Numa first laid down rules for the worship of the gods, and Publicola first ordered that the lictors' rods should be lowered in salutation to the people.

The same method will be applied to denunciations as well, but with a view to opposite effects. For humble origin has been a reproach to many, while in some cases distinction has merely served to increase the notoriety and unpopularity of vices. In regard to some persons, as in the story of Paris, it has been predicted that they would be the cause of destruction to many, some like Thersites and Irus have been despised for their poverty and mean appearance, others have been loathed because their natural advantages were nullified by their vices: the poets for instance tell us that Nireus [*](the handsomest warrior among the Greeks of Troy.) was a coward and Pleisthenes [*](Son of Atreus: the allusion is not known.) a debauchee.

The mind too has as