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                <requestUrn>urn:cts:latinLit:phi1002.phi001.perseus-eng2:2.14.3-2.15.17</requestUrn>
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                <passage>
                    <TEI xmlns="http://www.tei-c.org/ns/1.0"><text xml:lang="eng"><body><div n="urn:cts:latinLit:phi1002.phi001.perseus-eng2" type="translation" xml:lang="eng"><div n="2" type="textpart" subtype="book"><div n="14" type="textpart" subtype="chapter"><div n="3" type="textpart" subtype="section"><p> In the one case it is an adjective i.e. <hi rend="italic">ars
                                rhetorica,</hi> the rhetorical art, like piratic in the phrase <hi rend="italic">nauis piratica,</hi> in the other it is a noun like
                            philosophy or friendship. It is as a substantive that we require it
                            here; now the correct translation of the Greek <hi rend="italic">grammatice</hi> is <hi rend="italic">litteratura</hi> not <hi rend="italic">litteratrix or litteratoria,</hi> which would be the
                            forms analogous to <hi rend="italic">oratrix</hi> and <hi rend="italic">oratoria.</hi> But in the case of <quote>rhetoric</quote> there is
                            no similar Latin equivalent. </p></div><div n="4" type="textpart" subtype="section"><p> It is best therefore not to quarrel about it, more especially as we have
                            to use Greek terms in many other cases. For I may at least use the words
                                <hi rend="italic">philosophus, musicus</hi> and <hi rend="italic">geometres</hi> without outraging them by changing them into clumsy
                            Latin equivalents. Finally, since Cicero gave a Greek title <note anchored="true" place="unspecified">See § 6 of next chapter.</note>
                            to the earlier works which he wrote on this subject, I may without fear
                            of rashness accept the great orator as sufficient authority for the name
                            of the art which he professed. </p></div><div n="5" type="textpart" subtype="section"><p> To resume, then, rhetoric (for I shall now use the name without fear of
                            captious criticism) is in my opinion best treated under the three
                            following heads, the art, the artist and the work. The art is that which
                            we should acquire by study, and is the art of <pb n="v1-3 p.301"/>
                            speaking well. The artist is he who has acquired the art, that is to
                            say, he is the orator whose task it is to speak well. The work is the
                            achievement of the artist, namely good speaking. Each of these three <hi rend="italic">general</hi> divisions is in its turn divided into <hi rend="italic">species.</hi> Of the two latter divisions I shall
                            speak in their proper place. For the present I shall proceed to a
                            discussion of the first. </p></div></div><div n="15" type="textpart" subtype="chapter"><div n="1" type="textpart" subtype="section"><p> The first question which confronts us is <quote>What is
                                rhetoric?</quote> Many definitions have been given; but the problem
                            is really twofold. For the dispute turns either on the quality of the
                            thing itself or on the meaning of the words in which it is defined. The
                            first and chief disagreement on the subject is found in the fact that
                            some think that even bad men may be called orators, while others, of
                            whom I am one, restrict the name of orator and the art itself to those
                            who are good. </p></div><div n="2" type="textpart" subtype="section"><p> Of those who divorce eloquence from that yet fairer and more desirable
                            title to renown, a virtuous life, some call rhetoric merely a power,
                            some a science, but not a virtue, some a practice, some an art, though
                            they will not allow the art to have anything in common with science or
                            virtue, while some again call it a perversion of art or <foreign xml:lang="grc">κακοτεχνία.</foreign>
                     </p></div><div n="3" type="textpart" subtype="section"><p> These persons have as a rule held that the task of oratory lies in
                            persuasion or speaking in a persuasive manner: for this is within the
                            power of a bad man no less than a good. Hence we get the common
                            definition of rhetoric as the power of persuading. What I call a power,
                            many call a capacity, and some a faculty. In order therefore that there
                            may be no misunderstanding I will say that by power I mean <foreign xml:lang="grc">δύναμις.</foreign>
                     </p></div><div n="4" type="textpart" subtype="section"><p> This view is derived from Isocrates, if indeed the treatise on <pb n="v1-3 p.303"/> rhetoric <note anchored="true" place="unspecified">
                                This treatise is lost. It may have been the work of the younger
                                Isocrates. </note> which circulates under his name is really from
                            his hand. He, although far from agreeing with those whose aim is to
                            disparage the duties of an orator, somewhat rashly defined rhetoric as
                                <foreign xml:lang="grc">πειθοῦς δημιουργός,</foreign> the
                                <quote>worker of persuasion</quote> : for I cannot bring myself to
                            use the peculiar derivative which Ennius <note anchored="true" place="unspecified"><hi rend="italic">Ann.</hi> ix. 309 (Vahlen).
                                The derivative to which he objects is the rare word <hi rend="italic">suada.</hi>
                        </note> applies to Marcus Cethegus in
                            the phrase <hi rend="italic">suadae medulla,</hi> the <quote>marrow of
                                persuasion.</quote>
                     </p></div><div n="5" type="textpart" subtype="section"><p> Again Gorgias, <note anchored="true" place="unspecified"><hi rend="italic">Gorg.</hi> 453 A. </note> in the dialogue of Plato
                            that takes its title from his name, says practically the same thing, but
                            Plato intends it to be taken as the opinion of Gorgias, not as his own.
                            Cicero <note anchored="true" place="unspecified"><hi rend="italic">de
                                    Inv.</hi> I. v. 6, <hi rend="italic">de Or.</hi> I. xxxi. 138
                            </note> in more than one passage defined the duty of an orator as
                                <quote>speaking in a persuasive manner.</quote>
                     </p></div><div n="6" type="textpart" subtype="section"><p> In his <hi rend="italic">Rhelorica</hi>
                        <note anchored="true" place="unspecified"><hi rend="italic">cp.</hi> III. i. 20 and Cic.
                                    <hi rend="italic">de Or.</hi> I. ii. 5. The work in question is
                                better known as the <hi rend="italic">de Inventione.</hi>
                        </note>
                            too, a work which it is clear gave him no satisfaction, he makes the end
                            to be persuasion. But many other things have the power of persuasion,
                            such as money, influence, the authority and rank of the speaker, or even
                            some sight unsupported by language, when for instance the place of words
                            is supplied by the memory of some individual's great deeds, by his
                            lamentable appearance or the beauty of his person. </p></div><div n="7" type="textpart" subtype="section"><p> Thus when Antonius in the course of his defence of Manius Aquilius tore
                            open his client's robe and revealed the honourable scars which he had
                            acquired while facing his country's foes, he relied no longer on the
                            power of his eloquence, but appealed directly to the eyes of the Roman
                            people. And it is believed that they were so profoundly moved by the
                            sight as to acquit the accused. </p></div><div n="8" type="textpart" subtype="section"><p> Again there is a speech of Cato, to mention no other records, which
                            informs us that Servius Galba escaped condemnation solely by <pb n="v1-3 p.305"/> the pity which he aroused not only by producing his
                            own young children before the assembly, but by carrying round in his
                            arms the son of Sulpicius Gallus. </p></div><div n="9" type="textpart" subtype="section"><p> So also according to general opinion Phryne was saved not by the
                            eloquence of Hyperides, admirable as it was, but by the sight of her
                            exquisite body, which she further revealed by drawing aside her tunic.
                            And if all these have power to persuade, the end of oratory, which we
                            are discussing, cannot adequately be defined as persuasion. </p></div><div n="10" type="textpart" subtype="section"><p> Consequently those who, although holding the same general view of
                            rhetoric, have regarded it as the <hi rend="italic">power of persuasion
                                by speaking,</hi> pride themselves on their greater exactness of
                            language. This definition is given by Gorgias, in the dialogue <note anchored="true" place="unspecified"><hi rend="italic">Gorg.</hi> p.
                                452 E. </note> mentioned above, under compulsion from the inexorable
                            logic of Socrates. Theodectes agrees with him, whether the treatise on
                            rhetoric which has come down to us under his name is really by him or,
                            as is generally believed, by Aristotle. In that work the end of rhetoric
                            is defined as the <hi rend="italic">leading of men by the power of
                                speech to the conclusion desired by the orator.</hi>
                     </p></div><div n="11" type="textpart" subtype="section"><p> But even this definition is not sufficiently comprehensive, since others
                            besides orators persuade by speaking or lead others to the conclusion
                            desired, as for example harlots, flatterers and seducers. On the other
                            hand the orator is not always engaged on persuasion, so that sometimes
                            persuasion is not his special object, while sometimes it is shared by
                            others who are far removed from being orators. </p></div><div n="12" type="textpart" subtype="section"><p> And yet Apollodorus is not very far off this definition when he asserts
                            that the first and all-important task of forensic oratory is <hi rend="italic">to persuade the judge and lead his mind to the
                                conclusions desired by the speaker.</hi> For <pb n="v1-3 p.307"/>
                            even Apollodorus makes the orator the sport of fortune by refusing him
                            leave to retain his title if he fails to persuade. </p></div><div n="13" type="textpart" subtype="section"><p> Some on the other hand pay no attention to results, as for example
                            Aristotle, <note anchored="true" place="unspecified"><hi rend="italic">Rhet.</hi> i. 2. </note> who says <quote><hi rend="italic">rhetoric is the power of discovering all means of persuading by
                                    speech.</hi></quote> This definition has not merely the fault
                            already mentioned, but the additional defect of including merely the
                            power of invention, which without style cannot possibly constitute
                            oratory. </p></div><div n="14" type="textpart" subtype="section"><p> Hermagoras, who asserts that its end is to <hi rend="italic">speak
                                persuasively,</hi> and others who express the same opinion, though
                            in different words, and inform us that the end is to <hi rend="italic">say everything which ought to be said with a view to
                                persuasion,</hi> have been sufficiently answered above, when I
                            proved that persuasion was not the privilege of the orator alone. </p></div><div n="15" type="textpart" subtype="section"><p> Various additions have been made to these definitions. For some hold
                            that rhetoric is concerned with everything, while some restrict its
                            activity to politics. The question as to which of these views is the
                            nearer to the truth shall be discussed later in its appropriate place.
                        </p></div><div n="16" type="textpart" subtype="section"><p> Aristotle seems to have implied that the sphere of the orator was
                            all-inclusive when he defined rhetoric as the <hi rend="italic"> power
                                to detect every element in any given subject which might conduce to
                                persuasion; </hi> so too does Patrocles who omits the words <hi rend="italic">in any given subject,</hi> but since he excludes
                            nothing, shows that his view is identical. For he defines rhetoric as
                            the <hi rend="italic">power to discover whatever is persuasive in
                                speech.</hi> These definitions like that quoted above include no
                            more than the power of <hi rend="italic">invention</hi> alone. Theodorus
                            avoids this fault and holds that it is the <hi rend="italic"> power to
                                discover and to utter forth in elegant language whatever is credible
                                in every subject of oratory. </hi>
                     </p></div><div n="17" type="textpart" subtype="section"><p> But, while others besides <pb n="v1-3 p.309"/> orators may discover what
                            is credible as well as persuasive, by adding the words <hi rend="italic">in every subject</hi> he, to a greater extent than the others,
                            concedes the fairest name in all the world to those who use their gifts
                            as an incitement to crime </p></div></div></div></div></body></text></TEI>
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