and that this is so I think I shall presently make clear. For, in the first place, when anyone elects to speak or write discourses which are worthy of praise and honor, it is not conceivable that he will support causes which are unjust or petty or devoted to private quarrels, and not rather those which are great and honorable, devoted to the welfare of man and our common good; for if he fails to find causes of this character, he will accomplish nothing to the purpose.

In the second place, he will select from all the actions of men which bear upon his subject those examples which are the most illustrious and the most edifying; and, habituating himself to contemplate and appraise such examples, he will feel their influence not only in the preparation of a given discourse but in all the actions of his life.See General Introd. p. xxiv. It follows, then, that the power to speak well and think right will reward the man who approaches the art of discourse with love of wisdom and love of honor.

Furthermore, mark you, the man who wishes to persuade people will not be negligent as to the matter of character; no, on the contrary, he will apply himself above all to establish a most honorable name among his fellow-citizens; for who does not know that words carry greater conviction when spoken by men of good repute than when spoken by men who live under a cloud, and that the argument which is made by a man's life is of more weight than that which is furnished by words?Cf. Aristot. Rh. 1356a: KURIWTA/TH PI/STIS TO\ H)=QOS. Therefore,the stronger a man's desire to persuade his hearers, the more zealously will he strive to be honorable and to have the esteem of his fellow-citizens.