Institutio Oratoria
Quintilian
Quintilian. Institutio Oratoria, Volume 1-4. Butler, Harold Edgeworth, translator. Cambridge, Mass; London: Harvard University Press, William Heinemann Ltd., 1920-1922.
Isocrates [*]( Fr. 3 s. ) held that praise and blame find a place in every kind of oratory.
The safest and most rational course seems to be to follow the authority of the majority. There is, then, as I have said, one kind concerned with praise and blame, which, however, derives its name from the better of its two functions and is called laudatory; others however call it demonstrative. Both names are believed to be derived from the Greek in which the corresponding terms are encomiastic, and epideictic.