Institutio Oratoria
Quintilian
Quintilian. Institutio Oratoria, Volume 1-4. Butler, Harold Edgeworth, translator. Cambridge, Mass; London: Harvard University Press, William Heinemann Ltd., 1920-1922.
For just as he will not speak in the same way when he is defending a client on a capital charge and when he is speaking in a lawsuit concerned with an inheritance, or discussing interdicts and suits taking the form of a wager, [*](cp. I. x. 5 and IV. ii. 61. Sponsio (= wager) was a form of lawsuit in which the litigant promised to pay a certain sum of money if he lost his case. The intrdiet was an order issued by the praetor commanding or prohibiting certain action. ) or claims in connexion with
He will not maintain the same tone throughout his exordium, statement of fact, arguments, digression and peroration. He will speak gravely, severely, sharply, with vehemence, energy, fullness, bitterness, or geniality, quietly, simply, Hatteringly, gently, sweetly, briefy or wittily; he will not always be like himself, but he will never be unworthy of himself.
Thus the purpose for which oratory was above all designed will be secured, that is to say, he will speak with profit and with power to effect his aim, while he will also win the praise not merely of the learned, but of the multitude as well.
They make the gravest mistake who consider that the style which is best adapted to win popularity and applause is a faulty and corrupt style of speaking which revels in license of diction or wantons in childish epigram or swells with stilted bombast or riots in empty commonplace or adorns itself with blossoms of eloquence which will fall to earth if but lightly shaken, or regards extravagance as sublime or raves wildly under the pretext of free speech.
I am ready to admit that such qualities please many, and I feel no surprise that this should
And when any unusually precious phrase strikes the ears of an uneducated audience, whatever its true merits, it wakens their admiration just for the very reason that they feel they could never have produced it themselves. And it deserves their admiration, since even such success is hard to attain. On the other hand, when such displays are compared with their betters, they sink into insignificance and fade out of sight, for they are like wool dyed red that pleases in the absence of purple, but, as Ovid [*](Halm. Am. 707 sqq. ) says, if compared with a cloak of Tyrian dye, pales in the presence of the fairer hue.